The White House teamed up with social media platform Threads on Monday, giving Meta’s Competitor X a boost as Elon Musk faces backlash for endorsing an anti-Semitic conspiracy theory.
Additionally, a spokesperson for President Joe Biden’s reelection campaign told CNN that the president, as well as Vice President Kamala Harris, will also launch personal accounts on Threads.
The move, which the White House said had been in the works for several weeks, comes as Musk and X remain entangled in the hate speech controversy plaguing the platform formerly known as Twitter.
Last week Musk himself explicitly endorsed an anti-Semitic conspiracy, prompting a harsh denunciation from the White House, a large exodus of advertisers and greater public outrage.
The White House’s decision to join Threads lends further credibility to the Mark Zuckerberg-controlled platform, which Musk has repeatedly attacked. This also comes as some key public figures declare they are switching from X to Threads entirely, citing Musk’s conduct as the impetus for the switch.