CHICAGO – Since the mid-1950s, there has been a bright four-foot by five-foot Hamm Beer sign illuminating the entryway above Archie’s Iowa Rockwell Tavern, which is one of those cozy corner taverns in Ukrainian village.
However, due to a permit issue the owners had to tear it down to many people’s disappointment.
“It’s frustrating,” said Terry Maloney, an Archie’s Regular. “He’s a little unrecognizable. He’s kind of a pillar of the community, really.”
Locals say Hamm’s sign adds not only atmosphere but also a safety factor to the leafy neighborhood.
“They said I couldn’t get my license unless I took down the sign,” said owner Deborah Pup. “So, with much regret, I took down the sign.”
The city’s dreaded zoning snafu has the store’s future in limbo.
In a statement, a spokesperson for the Chicago Department of Economic Affairs and Consumer Protection said:
“Archie’s Iowa Rockwell Tavern … does not have a permit to use the public sign. BACP has notified the company of the necessary requirements for sign compliance.”
Pup’s father put up Hamm’s inscription in 1956. He said it is one of only three publicly displayed Hamm’s beer inscriptions that he is aware of.