The lawsuit claims that Fireball Cinnamon’s mini bottles contain no whiskey and are therefore “misleading.”


Fireball Cinnamon fans take note. The mini-bottles of fire drinks you buy at convenience stores don’t actually contain whiskey.

In fact, the drink is a malty beverage that tastes like whiskey, much to the dismay of Anna Marquez, an Illinois woman suing Fireball maker Sazerac Company for “misleading” packaging.

of class action lawsuitIt was submitted by Marquez earlier this month.

According to the company’s website, Fireball Cinnamon Whiskey is 33% ABV and Fireball Cinnamon 16.5% ABV.

The lawsuit claims that mini bottles of Fireball Cinnamon "misleading" because it doesn't contain whiskey
Bottle of Fireball Cinnamon Whiskey and Fireball Cinnamon. Both are manufactured by Sazerac.

United States District Court for the Northern District of Illinois

“Expecting whiskey in a small bottle labeled ‘Fireball Cinnamon’ was ‘an easy mistake to make and was intended by the manufacturer,'” the lawsuit said. has been written. “Actually, what consumers purchased at non-liquor stores”[was] It’s not whiskey.”[ir] Labels are almost identical. ”

The lawsuit says it’s legal for the company to use the “Fireball” brand name on both drinks, but that federal and state law prohibits giving an overall “misleading impression.” claims.

In addition to similar labels, the lawsuit also complains about the size of the text on Fireball Cinnamon’s label that describes its composition. The claim alleges that the phrase “Malt Beverage Whiskey Natural Whiskey & Other Flavors and Carmel” is written in “minimum allowable size.”

The use of the term “natural whiskey” creates misunderstandings about the product, the lawsuit says.

“Using the term ‘natural whiskey and other flavors’ is a clever phrasing because consumers who have a hard time reading this can understand how ‘natural whiskey’ differs from ‘other flavors.’ Because I can understand,” the lawsuit reads.

Customers would “think of this product as being (1) a natural whiskey and (2) a malt drink with other flavors added,” he added.

In other words, the purchaser may believe that natural whiskey is being added to the drink as a separate ingredient, rather than realizing that only “whiskey flavor” is being added.

On Fireball’s website, the company explains the difference between its whiskey and malt products.

“There are two key differences between the Fireball Cinnamon label and the Fireball Whiskey label. Any package that says Fireball ‘Cinnamon Whiskey’ on the front label is our whiskey-based product,” the site explains. I’m here. “Products with Fireball ‘Cinnamon’ without ‘Whiskey’ on the front label are either malt-based or wine-based products.

The lawsuit, filed solely by Marquez, is filed in the states of Illinois, North Dakota, Wyoming, Alaska, Arizona, Idaho, Mississippi, Iowa, South Carolina, Kansas, Arkansas and Utah. We are trying to cover everyone who has purchased fireball cinnamon in the state.


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Written by Natalia Chi

Chicago Popular; Chicago breaking news, weather and live video. Covering local politics, health, traffic and sports for Chicago, the suburbs and northwest Indiana.

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