“Our subs don’t implode“, or “our subs do not implode”. It is the “ironic” sign posted under the banner of one of the fast food chain restaurants Subwayto Rincona suburb of Savannahin Georgia. The reference is to the recent submarine tragedy Titanimploded during its descent into the abyss towards the Titanic causing the death of all its occupants, but the attempt to “black humour” has sparked strong controversy.
The pun (between Subwaythe name of the place, and the word submarine, submarine in English) indeed sparked the comments indignant of users: “Not only is it distasteful, it’s just sad” (“Not only is it in bad taste, it’s also sad”), someone wrote adding that the place could have done “marketing” much more effectively (and above all without hurting anyone’s susceptibility). Another user commented bitterly: “This is what we are doing now? Making fun of people who lost their lives?” (“Is this what we do now? Make fun of people who are dead?”).
The controversy escalated to such a degree that the venue manager was forced to remove him. As reported by Fox News Digitalthe company (Subway it is a chain of restaurants fast food franchised) contacted the local of Rincon to shed light on the matter, clarifying that the message had been an independent initiative of the venue, with which the brand certainly did not identify itself.