in

Netflix password sharing crackdown could come by end of March

Advertisements

Netflix confirmed at shareholder letter Late last week, it said the company’s move to no longer allow users to share passwords for free could begin by the end of March.

In October, Netflix announced plans for changes. Password sharing policy It said it would eventually start charging for account sharing, but at the time it didn’t give a specific date as to when the new policy would go into effect.

As of now, the company has not specified a date, but said in a letter that it will begin rolling out paid sharing more broadly later in the first quarter. [quarter one].”

“While our Terms of Service limit Netflix use to households, we recognize that this is a change for members who share their accounts more broadly. You will need to check which devices are connected and transfer your profile to your new account,” the company said.

The letter details how account sharing across more than 100 million households “undermines” the company’s ability to invest and improve.

The company, which described 2022 as a “tough” year, lost subscribers for the first time in over a decade. Base decreased by 200,000 subscribers in the first quarter of last year.

Despite these losses early last year, Netflix beat expectations with content such as: shared. Harry and Megan It “exceeded” our expectations.

However, the company said in its letter that a planned crackdown on account sharing would likely lead to “short-term engagement measured by third parties like Nielsen’s The Gauge” being “negatively affected.” I’m here.

To spur growth, the company also launched a low-cost, ad-supported plan in November, which it says has facilitated “progressive membership growth.”

“We believe there is a clear path to reaccelerate revenue growth: continue to improve all aspects of Netflix, launch paid sharing and build out our advertising services,” Netflix said. says.


Advertisements
Advertisements

What do you think?

Written by Natalia Chi

Chicago Popular; Chicago breaking news, weather and live video. Covering local politics, health, traffic and sports for Chicago, the suburbs and northwest Indiana.

Leave a Reply

Purdue tops men’s basketball poll

Gold Coast coffee shop La Colombe barista votes unanimously for union