Meta launches paid authentication subscription service in the US

Meta, the parent company of Facebook and Instagram, launched a paid subscription service in the US on Friday. This allows users of both platforms to pay for verification.

CEO Mark Zuckerberg said his “meta channelis one of the latest features the company rolled out to help creators “reach their audience directly and form deeper connections with their community.”

Meta Verified is available for personal accounts only and costs $14.99/month when purchased on an iOS or Android device, or $11.99/month when purchased on the web.

“Meta Verified rolls out in the US today,” Zuckerberg said on his Meta Channel. “Get badges, proactive impersonation protection, and direct access to customer support.”

Zuckerberg launch decision subscription service The social media platform came after Elon Musk-owned Twitter relaunched its own subscription service, Twitter Blue. December of last yearafter the previous failed boot attempt.

Currently, the company is currently making the service available to users in the United States, Australia, and New Zealand. However, you can join the waitlist to be notified when it becomes available in your region. .

Users who currently have their badge verified can still apply for a Meta Verified subscription, but the company said it has no plans to make changes to already verified badges based on previous requirements.

The service launch comes as Meta looks to cut costs and improve financial performance following two layoffs. lay off about 10,000 workersLast November, about 11,000 meta workers was also fired.