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For shoppers, this big event goes far beyond Black Friday

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Drumroll please — Black Friday, Days, Seasons, Experiences are here and a little different than in the past, but with less pandemic worries, merchants and shoppers are starting to see it as … normal You may notice that

Even with the intertwined issues surrounding inflation, rising interest rates, and potential layoffs in a recession, most people can’t stop spending their yen. Analysts say even if the old habit of shopping in the early hours of Thanksgiving or Black Friday is no longer so popular, consumers still want to visit stores and websites.

There is evidence that many gift purchases have already ended. Consulting firm Accenture said it has noticed a rise in “organized consumers” who have started shopping lists weeks early. They wanted to jump on the sale early and spread out their spending.

“As soon as the back-to-school sales ended, it started,” said Lori Zumwinkle, Accenture’s head of North American retail. I found out that they reported that they started shopping on

Overall, Accenture said that the average Chicago-area resident expects to spend $719 compared to $580 in last year’s survey, suggesting that people expect to spend more on vacation. I knew. Both figures are slightly below the national average.

“People want to go back to stores,” said Zumwinkle. She added that they’re usually happy with inventory when they get there.The retailer says supply levels are good, in contrast to last year when her chain was under pressure. is reported to be

“Shoppers started selling early, but retailers also started promoting,” said Rob Kerr, president and CEO of the Illinois Retailers Association.

Walmart and Best Buy are among the many chains pushing Black Friday deals as early as October. Amazon launched a Prime Day promotion the same month. In November, pitches were all over ads and inboxes.

Shoppers should check to see if there are even bigger discounts in December, in case store owners find themselves over-ordering some items. But procrastinators can stumble. A nationwide rail strike erupts in his early December, potentially disrupting last-minute shipments. Congress can avoid a strike by imposing contract terms.

Karr’s group is cautious on the outlook, predicting holiday season sales to rise about 5% from last year, notably below current inflation.

Meanwhile, the National Retail Federation expects 6% to 8% more cash register collections than in 2021. This group defines the holiday sale as taking place in his November and his December, minus items such as gas and grocery purchases. We estimate that national spending on vacations will be close to $960 billion.

The group also estimates that 166 million people will shop from Thanksgiving through Monday. This is the highest federal estimate since it began tracking data in 2017.

Behind that outlook are bullish views on consumer confidence and low unemployment. “Many households will supplement their spending with savings and credit to provide a cushion and create a positive vacation experience,” said Matthew Shay, president and CEO of the federation. Told.

Analysts also note that shoppers have expressed a desire to patronize independent retailers and neighborhood boutiques. As the pandemic threatens small businesses, this is a pressing concern for many.

Locally, many neighborhood trade associations are promoting alternatives to malls and large stores. On December 3rd, the Beverly and Morgan His Park business on Western His Avenue will be featured in a shopping and dining promotion. Pilsen businesses will show off their decorated storefronts this Saturday, known as Small His Business Saturday, for the ‘Christmas Window Walk’. Santa Claus is inundated with reservations throughout the region.

Trying a different approach, the Edison Park Chamber of Commerce is encouraging people to wear ugly Christmas sweaters for the December 9 pub crawl.

Santa would be grateful if someone vacated his seat.


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Written by Natalia Chi

Chicago Popular; Chicago breaking news, weather and live video. Covering local politics, health, traffic and sports for Chicago, the suburbs and northwest Indiana.

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