LOS ANGELES–(COMMERCIAL THREAD)–ASM Global, the world’s leading space management and live experience production company, made history with the spectacular fireworks-laden opening ceremony of the 950,000-square-foot Exhibition World Bahrain, the largest large exhibition center of the Middle East.
The Kingdom’s Exhibition World is one of the most contemporary venues of its kind in the world. Its launch is a milestone in the Kingdom’s economic development and is expected to play a key role in boosting Bahrain’s economic competitiveness and positioning as a leading global destination for regional and international conventions.
The venue joins ASM Global’s portfolio of more than 350 locations worldwide and kicks off the company’s post-pandemic convention growth initiative.
ASM Global President and CEO Ron Bension said: “This moment is the culmination of our plan developed during the pandemic, building on our belief that this part of the world would be the quickest to not only get back to normal, but also to move quickly to dramatically increase its convention and exhibition market share.
“We look forward to leveraging the world’s largest network in the MICE industry to create unique experiences based on years of experience.”
The opening extravaganza was attended on behalf of HM King Hamad bin Isa Al Khalifa, His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister of Bahrain.
HRH Prince Salman bin Hamad underlined the importance of competitiveness as a key element of the kingdom’s economy, which has supported investment, promoted economic progress and created quality opportunities for citizens. He also noted that tourism remains a prominent economic sector, adding that the growth of the sector has been a key factor in the kingdom’s overall development, led by HM the King.
During the ceremony, Bahrain’s Tourism Minister HE Fatima Al Sairafi highlighted the kingdom’s long history as a destination linking east and west for trade, which has strengthened its position as a global tourism destination. He added that the inauguration of the headquarters reflects the kingdom’s commitment to expand cross-sectoral development in line with Bahrain’s sustainable development goals.
Exhibition World Bahrain is unique for its adaptable and flexible design, with 10 pavilions for a combined total of 95,000 sq m. The spectacular Grand Hall has a seated capacity of 4,000 and is supported by 94 meeting rooms and 25 dining and retail outlets throughout the exhibition hall. The centre’s spacious design allows it to host a variety of events simultaneously, making it an attractive venue for local, regional and international exhibitions, conventions, galas, weddings, concerts, sporting events and live entertainment events.
Exhibition World Bahrain is owned by Bahrain Tourism and Exhibitions Authority (BTEA)which plans to use ASM Global’s broader network within the MICE industry to create unique experiences based on years of experience.
Harvey Lister AM, President and Chief Executive Officer of ASM Global APAC and the Gulf Region congratulated BTEA on the inauguration of Exhibition World Bahrain, one of the largest convention and exhibition centers in the Middle East.
“ASM Global is proud to work in partnership with BTEA to ensure that Bahrain is at the forefront of attracting tourism investment, international conventions and exhibitions, and world-class live events to the Gulf region,” said Lister. “This iconic landmark will further position Bahrain as an international destination, helping drive diversification of growth, benefiting the local economy and further enhancing the kingdom’s global standing.”
Exhibition World Bahrain Managing Director Dr Debbie Kristiansen said she was extremely proud of her dedicated and committed team and their passion and determination to ‘give back’ to the beautiful country of Bahrain, helping to create long-term legacy for the future. Dr Kristiansen highlighted the importance of mentoring and building the talent and skills of young Bahrainis describing it as a “privilege”.
Following the inauguration, Exhibition World Bahrain immediately opened to the public with three simultaneous events that expected over 100,000 visitors over five days: Jewelery Arabia, the leading jewelery and watch show celebrating its 30thth edition; Scent Arabia’s first ever exhibition; and Cityscape, the region’s largest real estate summit and expo.
ASM Global’s network hosts 20,000 events and welcomes 165 million guests each year. Other flagship convention and exhibition centers in its portfolio include McCormick Place in Chicago; Moscone Center in San Francisco; ICC Sydney; Shenzhen World in China; and P&J Live in Aberdeen, UK
About ASM Global
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and events strategy and management, delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s network of elite venues spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers and performing arts venues. Follow us on Facebook, Instagram, Chirping And LinkedIn. asmglobal.com