BEIJING–(COMMERCIAL THREAD)–The 2023 overseas “Happy Chinese New Year” online gala is sponsored by the People’s Government of Beijing Municipality, the City of Helsinki, and the Chinese embassies in Finland, Estonia, Greece, Belgium, and Canada. The event is organized by the Beijing Municipal Bureau of Culture and Tourism and the Culture and Leisure Division of the City of Helsinki, and produced and delivered by the Beijing Overseas Cultural Exchange Center, the Chinese Cultural Center of Athens and the Caisa Cultural Center of the City of Helsinki.
Revolving around the theme of “Touring Beijing—Most Beijing-style”, the online gala selected four “most Beijing-style” routes, namely “Beijing’s most beautiful central axis”, “The most beautiful leisure places Peking-style”. , “The Most Beijing-Style Cultural Street” and “Beijing’s Best Food”. Foreign friends from five countries will visit the tourist sites.
Four top-notch cultural performances will also be broadcast live, in a variety of art forms such as music, dance and martial arts. Beijing Radio and Television Station host Li Yangwei is invited to chat with international guests; Selected shows focus on showcasing both excellent traditional Chinese culture and contemporary art and the spirit of Beijing.
The event invites Chinese and foreign friends to the Beijing Overseas Cultural Exchange Center for a happy meeting. They will visit the exhibition of the Global Zodiac Design Competition, share memories of life in Beijing and the Spring Festival, taste the dishes of the Spring Festival.
On January 14, the “Happy Chinese New Year – Concert of China-Hellas Young Musicians” was held in the Concert Hall of the Athens Conservatory of Music, in the presence of more than 600 spectators. Fifteen artists from China and Greece performed on the same stage.
In the Finnish capital Helsinki, a Chinese New Year parade will also be organized on New Year’s Eve (January 21, 2023) in the central shopping street. Made up of local artists, the group of artists will present dragon and lion dances and fireworks displays. Various activities of the Spring Festival will be held in numerous cultural centers
Beijing Emerging Culture and Tourism Destinations Photo Exhibition, Inbound Tourism Promotion Project, and Chinese Zodiac Cultural and Creative Products Exhibition also toured Athens and Tallinn, respectively the capitals of Greece and of Estonia.